With the pandemic process, tourism and travel came to a halt, and many things in this area were re-evaluated. Of course, a group of those who seek innovation and develop projects for this have created local and national tourism offices. Here in this article, I want to talk about one of the projects that caught my attention ... One of the national tourism organizations that I have been following for years is the New Zealand Tourism Organization. I noticed a campaign they developed last May to stimulate domestic tourism during the period of home closure due to the pandemic: "Do something NEW New Zealand". The idea of the birth of this campaign is; A contest was organized to encourage people to do something new, emphasizing that the country has many places and experiences worth seeing instead of travels to take repetitive photos that are shared insensibly on social media. If you pay attention, social media is not denigrated here, on the contrary, a campaign on social med...
Turizm ve kültür endüstrileri üzerine izlenimler, görüşler...TURİZMİN YAKIN TARİHİNDEN NOTLAR